What is it about vacation bible school?

I got a comment today from a parent regarding vacation bible school.  She shared her daughter's experience so far.  She explained,"My daughter was hesitant to come.  Her response when she learned that I'd signed her up was not positive." The mom continued, "My daughter said she endured Sunday School on the weekend and didn't want 5 more days of it."  Ouch, a harsh statement.  Churched kids have generally seen it all.  And kids of active and engaged parents, who volunteer a lot, have especially seen it all. They know the answer to every question- "Jesus".  They know which kids to avoid-the trouble makers.  They know which staff to talk to.  They are seasoned veterans.  Day One of vacation bible school went off without a hitch.  The daughter came home to her mom and expressed joyfully,"That was the most fun I've had a church.  The crafts were great, the games fun, and the muuuuusic.  Wow, Mom!  I can't wait to go back."  What is it about vacation bible school?  With over 100 volunteers, 160 kids, loads of crafts, songs, and games; the better question to ask is what isn't happening at vacation bible school? Nothing.  It's all there.